Madison Logic

FEBRUARY 10, 2023

While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach. So how do you build a TAL of the right companies and personas to engage? Which company verticals have you seen the most difficulties in selling to?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

Zoominfo

APRIL 9, 2024

ZoomInfo and TrustRadius: Connecting Intent to Individuals Intent data is becoming increasingly important to frontline GTM teams because it’s one of the strongest possible indicators that a prospect is ready to buy now.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops. Image courtesy of Bombora.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 30, 2023

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement, and technology use. Champion moves are perhaps the most actionable form of intent data. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. We don’t expect this trend of self-guided buyer research to change anytime soon.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. We don’t expect this trend of self-guided buyer research to change anytime soon.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84