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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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How to Leverage Intent Data to Drive More Business

NetLine

Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads. Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops. Image courtesy of Bombora.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

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What is Intent Data? How to Turn Signals into Action

Zoominfo

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement, and technology use. Champion moves are perhaps the most actionable form of intent data. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

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What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Personalization.