FunnelEnvy

SEPTEMBER 29, 2021

Most notably buyer behavior. It’s relatively well known that the buyer journey in B2B is long, especially for net new customers. There are a lot of frameworks that try to describe buyer behavior, and they all look something like this. And it’s only getting longer.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Terminus

JULY 17, 2019

The average B2B consumer is already 67% of the way through their buyer journey before they consider engaging with your sales team and 80% are seeking out professional services online when searching for services. The answer is buyer intent data. What Is Buyer Intent Data? Why do you need buyer intent data?

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

TrustRadius Marketing

MAY 31, 2022

Not knowing the final price tag can be frustrating for buyers. This software provides unique marketing insights on the buyer journey. Interested buyers will have to book a demo and contact the sales team for pricing information. It also captures buyer intent for specific products.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. With Keywords & Tags, sales and marketing teams will be able to build an audience around interactions where a specific competitive alternative was mentioned by name.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Content4Demand

SEPTEMBER 8, 2021

We refresh it regularly when new keywords surface or we learn new things about our buyers. We also keep a record of every piece of content we create in a content matrix, tagged with which personas and buying stages are relevant for each, so our team has quick access to the best content to share with prospects and customers.

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

JUNE 28, 2021

With more complex, longer, and nonlinear buyer journeys there are various considerations to take into account when it comes to personalizing the content journey. Another effective technique for translating user actions into signals of buyer intent is lead scoring. Lead scoring.

Personalization 105

Personalization Ideal Customer Profiles B2B Marketing Lead Ranking 105

NetLine

NOVEMBER 30, 2023

From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for. If necessary, it may be helpful to break these down further by key vertical, segment, or buyer role.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52