How to Capture Buyer Intent in B2B Marketing
Marketing Insider Group
FEBRUARY 1, 2021
Compare that to twenty years ago – when only about 50% of adults used the internet. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. In 2019, 90% of all U.S.
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