Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 12, 2019

B2B buying has always been a tricky proposition. At a Gartner Digital Marketing Conference, it was disclosed that unlike a common misconception, B2B buyers utilize the digital resources throughout their individual buying cycles & not just during the discovery & exploitation stages, as was believed earlier.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Tailoring hyper-personalized pieces of content according to the individual stages in the buying cycles of the prospects allows marketers to captivate the attention of the prospects. Wrapping Things Up.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Moreover, displaying positive customer testimonials across omnichannel ensures that positive brand equity is developed.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Focus on Personalizing Omnichannel Marketing: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 25, 2019

7) Creates a Network for Marketers to Benefit from online Positive Word-of-Mouth-Marketing (WOMM) : Having an efficient content syndication strategy allows publishers as well as brands to benefit from the positive Word-of-Mouth Marketing (WOMM). Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55