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The Ultimate B2B Marketing Glossary

Envy

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM stands for customer relationship management— and relationships are truly what business success all about. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs.

CRM 100
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. What’s the churn rate? It’s that simple.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM stands for customer relationship management — and relationships are truly what business success all about. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs.

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3 Ways Growing Businesses Prepare for Long-term Success

Salesforce Marketing Cloud

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. The buying experience has changed. Tweet me your ideas @LizanneKiel.