Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Marketing IT. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). billion oil and gas company Halliburton, identifies worst points of pain facing the business units. "I Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

QuanticMind

MAY 23, 2019

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Impressions offer marketers insights into how frequently a display or paid ad is viewed.

PPC 40

PPC Advertisements Advertising SEM 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, while they might be engaged, they might not be a good fit for your business.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

QuanticMind

NOVEMBER 27, 2019

Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. A lot happens between the first and last interactions with your business that can influence conversions.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100