Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t? Persuading with a story is hard.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Storytelling is the best way to do that. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. When you tell a story about your business, about your clients, and about yourself, you impose your version of the story upon your readers.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. “Why am I here?

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 11, 2011

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Context: What I mean by providing context is that you need to connect the dots from your content to your business. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100