Lenny's Newsletter

AUGUST 29, 2023

“We did not think about ICP. Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. Everyone landed on at least three attributes to describe their ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Art by Natalie Harney. Forty percent (nearly half!) As Christina Cacioppo eloquently put it, “Our first couple of ideas were just total crap.”

Validation 52

Validation Startups CPO B2B 52

Metadata

JANUARY 8, 2024

For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs). In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100