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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Do B2B marketers not sell to the "Business Consumer?" You're a P2P marketer. People are. But people do.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

A breakdown in the distribution or messaging pathway–between your product or service on one end and the user on the other–could seriously affect your brand or business. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Target Audience.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning. I need to implement them. smobot Good post.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

.” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business. I’ve heard it described as P2P, people to people. You have YouTube. You have Instagram. You have Snapchat.