Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! Do B2B marketers not sell to the "Business Consumer?" You're a P2P marketer. People are. But people do.
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