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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! You're a P2P marketer. Because it's true: Manufacturing firms don't watch YouTube. What is a business-to-business marketer to do with all that? People are. Person-to-person.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Projects like Po.et , Tao , and Steem were designed with this intent. Possibility vs. Reality.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

From Napster to YouTube Music: The History of Internet Radio. Apple Music entered the landscape in 2015 with its own (paid) radio and subscription options, and YouTube was quick to follow suit with its YouTube Music App ( Apple | Android ) in 2016. So, how did we get here? Live Performance.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. If your internal operation is clean and impressive, you’ll get a lot of value out of YouTube. Target Audience. This is another major factor that distinguishes B2C businesses.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). ” What to measure: ROI or KPIs?