ViewPoint

JANUARY 24, 2012

What is a business-to-business marketer to do with all that? You're not in the business of selling to businesses. You're a P2P marketer. Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. People are.

P2P 120

P2P B2B Youtube Social Media 120

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

B2B Marketing Insights - WE

APRIL 27, 2018

A breakdown in the distribution or messaging pathway–between your product or service on one end and the user on the other–could seriously affect your brand or business. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Target Audience.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). But it’s also widely misunderstood. One Key Similarity.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning. I need to implement them. smobot Good post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40