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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Achinta offers his industrial clients marketing for engineers by an engineer.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

link) examined 5Million messages sent out by over 19,000 of their customers who are primarily small businesses and found the following: Including social sharing options in emails increased click through rates by an average of 7.2% I was curious to find out if these trends held true for the industrial sector. All Rights Reserved.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. The use of buzzwords or clichés in B2B marketing content is not a new trend. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources