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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Business-to-business companies that are using social media platforms for a variety of reasons: 83 percent use social media to create awareness for their company or brand.

B to B 40
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American Business Media - Research & Marketing

Online Marketing Institute

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. link] Meg@Syncapse Great post, Leyl.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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4 Steps to B2B SEO Accountability

Online Marketing Institute

This past week, I shared my thoughts on the four steps to SEO accountability to a standing-room-only crowd at the UKs largest digital marketing conference, Internet World, in London. Ryan is an industry thought leader and frequent speaker at major conferences, such as Ad:Tech, Search Engine Strategies and Internet World.

SEO 40
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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.