Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Business blog. Inbound Marketing. Buyer Persona.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Business blog. Inbound Marketing. Buyer Persona/s.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40