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Directive Launches First Comprehensive Database for Search Marketing

Directive Agency

The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers and executives are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and thousands of dollars in software fees.

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How to use social listening tools for business-wide success

Sprout Social

It’s time to start getting other departments jazzed about the power of social listening tools. . And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. . It’s not just software companies that need product feedback. Want more information first?

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Marketer Showcase: Tim White of People.ai

NetLine

With enterprise software, it’s important to recognize that the person paying for the software isn’t always the person who’s going to be using it – so all of your demand gen content shouldn’t be pointed towards them. About People.ai. Any words of wisdom to share with your marketing peers?

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Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

To create content that adds the most value for your audience (and perhaps, for their audiences, too), think about where you can offer the most genuine, effective support based on what you know of your market. Emotions are high and the latter can burn bridges, more so than build them. Redirect budgets to paid media. Public Relations.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The burning question is: Where's the best place or places to promote the content? Depending on the software you use, you may not always have built-in tracking for your content. Learn more about them in this blog post.). The best thing about lead scoring? Once a marketer creates a piece of content, their work isn't done.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. It’s hard to get a few people saying the same thing about anything.