Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Those that are have a big head start.
SnapApp
MAY 29, 2018
And, it all starts with marketing efforts that fill the top of the funnel with poor quality leads: Or, put another way, poor lead qualification. Every time a sales rep interacts with an unqualified lead, you’re losing money. The importance of qualifying a lead before they are handed off to sales.
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Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.
Marketing Insider Group
SEPTEMBER 2, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Share your thoughts, post a comment.
Marketing Insider Group
SEPTEMBER 2, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Share your thoughts, post a comment.
Marketing Insider Group
AUGUST 17, 2010
But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results.
Marketing Insider Group
JULY 15, 2010
According to Focus’ Craig Rosenberg: “The focus of the webcast was to give the attendees access to advice from expert practitioners, that is, people that are not just talking about what to do in lead generation but actually doing that every day. I will come back and update this post with the recording when it becomes available.
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