Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

DECEMBER 31, 2009

Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

KoMarketing Associates

SEPTEMBER 20, 2018

You could then apply that algorithm’s learnings to your ad buy, and maybe get the sort of ROAS (return on ad spend) that marketers dream about – not just the 300% ROAS which retargeting often delivers, but a ROAS like 3000%. Test CRM Retargeting. Use “smart burn” pixels and pages. We bet you do. Fortunately, this is an easy fix.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Online Marketing Institute

JUNE 30, 2009

Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Which channel is more efficient for you? This position is not "perfect", however.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Due to the unsustainable growth rate of the conference, it's impossible to have a quality event without proper crowd control, which necessitates these smaller events to pop up. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication. event, and the Techset blogger lounge.

Social Media 127

Social Media Media Paid Content Conference 127