COVID-19: What We’re Hearing from CEOs & Sales Leaders, as seen on Insight Partners
6sense
NOVEMBER 9, 2021
It may be on the top of everyone’s mind, but subject lines like that come across like ambulance chasing and have poor results; one of our portfolio companies, Salesloft, did an analysis showing that subject lines with COVID or Coronavirus in them had a 40% lower response rate. Your old messaging is stale.
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