Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. But with planning and greater budgets come greater responsibilities. Have a Formal Marketing Plan. What about the buyer?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. But with planning and greater budgets come greater responsibilities. Have a Formal Marketing Plan. What about the buyer?

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Single Grain

JUNE 3, 2021

The Marketing Director (or Director of Marketing ) is responsible for implementing the company's overall marketing strategy, such as preparing marketing plans, deciding and planning campaign goals, analyzing the competitors, and setting the marketing budget. The marketing budget forms a crucial part of different marketing campaigns.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What Works ( Vendor Government PR Trends Spending Release ). Why Asking About Your Prospect’s Budget Can be Bad for Business , April 9, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100