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DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. we want to be the first thing that comes to our target customer’s minds when they’re beginning to research software platforms. Using Content to Tear Down Silos.

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What Is a Marketing Strategy?

Marketing Insider Group

How you will measure success and how much it costs (budget). Process: Mapping content to the buyer journey has become a marketing mandate. Platforms: what tools and tech make up your martech stack ? Every company needs a marketing strategy and the budget and resources to support it. This is not only a shame.

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The Ultimate Guide to Content Reporting

DivvyHQ

Check out our latest guide, which covers everything from goal alignment to the tools you'll need to get presentation-ready. Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help.

Content 81
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The Cost of Bad Content Marketing

Marketing Insider Group

Longer content is more likely to rank but when time and budget is limited, it makes the most sense to publish more often than to publish longer content. You would be better off throwing your budget in the trash and going out to lunch for the whole day every day. Only as long as it needs to be to answer the question! The answer: 44%.

Cost 204
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How to Create an Amazing Company Blog

Marketing Insider Group

And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. And if you need a tool to help you, check out DivvyHQ. This is the tool we use to manage the one we use to manage all our client’s content. Audience engagement.

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Seeing Clear in Muddy Content Marketing Automation Waters

DivvyHQ

While artificial intelligence tools like Wordsmith can draft basic original content via algorithmic and rule-based intelligence, they are far less sophisticated than hype would have you believe. With all of the marketing technology options at your fingertips, we hope to help you make the most of your technology budget. Wondering why?

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The Top 5 Challenges Marketers Face in 2017

DivvyHQ

Budget has to be set aside to promote and increase the reach of your organic content initiatives. The conversion data that you’ll get will help you understand how much that promotion budget is helping the cause. This shift in mindset and strategy often requires major changes in people, processes and tools to be executed fully.