article thumbnail

Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101
article thumbnail

How to Avoid the Digital Transformation Trap

Full Circle Insights

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Adobe Experience Cloud Blog

And that’s all great, but when you overlay how most of today’s marketers allocate their budget (80% of marketing spend goes to ads), you can see that a rethink and a shift toward supporting advocacy is needed. Over ⅔ of experiences happen in a multi-channel environment. Data: Be a data-driven marketer.

article thumbnail

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Adobe Experience Cloud Blog

And that’s all great, but when you overlay how most of today’s marketers allocate their budget (80% of marketing spend goes to ads), you can see that a rethink and a shift toward supporting advocacy is needed. Over ⅔ of experiences happen in a multi-channel environment. Data: Be a data-driven marketer.

article thumbnail

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report.

article thumbnail

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Three Ways to Prepare Your Marketing Team for the Next Global Disruption. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins. Three Agile Marketing Tips for the Post-Pandemic Economy. The Elements of Great B2B Lead Management. CMOs and CIOs: Stronger Together in the Digital Age.

article thumbnail

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.