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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.