ViewPoint

MAY 23, 2013

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Included in the four foundational elements are a joint CIO/CMO strategy; investment in the analytics staff, including marketing executives, strategists and users. Via MarketingProfs.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Webbiquity

NOVEMBER 18, 2014

Statistical analysis is only one part of the job. Statistical and technical expertise. If the CMO wants that seat, they have to manage against numbers the same way the CFO is doing it.”. So what exactly are agencies and companies looking for in a data analyst? Creativity. As Zhang says, “Be hungry.”. Web Analytics'

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. CMOs expect that number to reach 18.8%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Have a new statistic that shows the opportunity is growing faster than ever? MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. The Ultimate List: 300+ Social Media Statistics , May 13, 2010. Quick and to the point.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100