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BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). Marketing Charts ). Smart Insights ). Webbiquity ). ” ( Marketing Charts ).

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Via BtoB Magazine. Also interesting are new statistics on gaining buyer’s trust. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales. The Five Greatest Inhibitors to Sales Effectiveness. A repeated topic at this year’s SiriusDecisions Summit was sales enablement and effectiveness.

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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. One final survey reinforces this point.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Say you have a promotion based on a statistical test of two types of content. Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. But finding the opportunities in Big Data can be deceptively simple.