BtoB 2010 Lead Generation Guide

B2B Lead Generation

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide I recommend you check it out.

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BtoB 2008 Lead Generation Guide

B2B Lead Generation

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6%

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networkingNote: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Large Enterprise Social Media Research, Facts and Statistics Inc. Other Marketing Research and Statistics Who Do You Trust?

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

6 Traits of Highly Effective Data Analysts

Webbiquity

Statistical analysis is only one part of the job. Statistical and technical expertise. He has been named to BtoB Magazine’s list of “Who’s Who, Key Thought Leaders, Movers & Shakers” and is a member of the Board of Directors for the Japan America Society of Chicago. Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability.

Good Reads for B2B Marketing - Respect Your Competition

Pointclear

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Christopher Hosford of BtoB Magazine covered the launch of Internet Week, where marketing and technology departments joined for mutual benefit and company advantage. Online content in the sales and marketing industries is dynamic and constantly changing.

The 2014 Content Marketing Imperative

Marketing Insider Group

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. And if you are still skeptical, here’s more statistics for you data geeks out there (like me): 93% of B2B Marketers are using content marketing ( Content Marketing Institute / Marketing Profs Study ). We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

Pointclear

Via BtoB Magazine. Also interesting are new statistics on gaining buyer’s trust. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar? Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads.

REVENUE: The Golden Opportunity with Big Data and Content Marketing

Pointclear

Say you have a promotion based on a statistical test of two types of content. Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right?

5 Common B2B Lead Generation Myths Debunked

PureB2B

Fact : Non-believers may think social media is just a passing trend when it comes to quality lead generation, but statistics prove otherwise. A report by BtoB Magazine has concluded that social media marketing has helped in 49% of lead generation and 54% of marketing goals for businesses.

87 New (Really) Marketing Automation Stats

Marketing Action

Direct Marketing Association, DMA 2013 Statistical Fact Book , 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013) . BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). This is a January 2015 update to the original April 2014 post.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

70 New (Really) Marketing Automation Stats

Marketing Action

Direct Marketing Association, DMA 2013 Statistical Fact Book , 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013) . BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). They’re getting old.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! And while you can read general statistics through various studies, nothing will benefit your business like looking at specific data reflective of your own efforts.

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How to Build a Highly Engaged Email Marketing List

Delivra

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing. Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences.

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70 New (Really) Marketing Automation Stats

Marketing Action

Direct Marketing Association, DMA 2013 Statistical Fact Book , 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013) . BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013). They’re getting old.

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‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Marketo

by Phil Fernandez If there are still any lingering doubts about the increasingly central role that “social” is playing in today’s business and marketing worlds, I would point to the constant stream of statistics that underscore the growing trend: An estimated 93 percent of marketers are engaged to some extent in social media marketing (Source: BtoB Magazine).

10 Email Marketing Hacks to Drive Growth

Delivra

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. As a B2B marketer, email is one of your leading strategies for driving growth for your business.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010 It’s evident that the evolution of social media has a clear impact on marketing. The Ultimate List: 300+ Social Media Statistics , May 13, 2010.

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. internet, email, search tools and specialized research tools, statistics etc including direct access to clients!

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Have a new statistic that shows the opportunity is growing faster than ever? He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).