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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

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Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

claim that it influenced their technology buying decision.

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Christopher Hosford of BtoB Magazine covered the launch of Internet Week, where marketing and technology departments joined for mutual benefit and company advantage.

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Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. One final survey reinforces this point.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Via BtoB Magazine. Also interesting are new statistics on gaining buyer’s trust. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales. The Five Greatest Inhibitors to Sales Effectiveness. A repeated topic at this year’s SiriusDecisions Summit was sales enablement and effectiveness.

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REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Say you have a promotion based on a statistical test of two types of content. Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. But finding the opportunities in Big Data can be deceptively simple.