The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. .

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. Alinean recognized by BtoB Magazine’s as one of To. They do if they are. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. .

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

The Business Case for Server Virtualization Alinean estimates that implementing server virtualization can address this rising cost of ownership issue by: 1. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. And your prospects want you to connect with them through email, according to research by Forrester. Optimize for mobile.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Gartner CIO Study Highlights Need for Outcome-Base. .

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Is ROI a Good Way to Make the Case for Change?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 10, 2010

In both cases, frugal buyers will be looking for proactive help in guiding budgets, and any project proposal must quantify a significant return on investment and quick payback. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

The ROI calculation does not recognize that in some cases, the projects total cost and benefit value may be so small that the net benefits are not worth considering. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Is ROI a Good Way to Make the Case for Change?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40