Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Where Sitecore is in a fortunate position is in having raised $1.2

Work Management 111

Work Management CMS Development Marketing Management Ad brokers 111

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. “We are on a mission to redefine this category with our composable DXP,” said O’Flanagan. .”

Digital Experience Platform 113

Digital Experience Platform CMS Development Work Management Marketing Management 113

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. For Insite, the acquisition opens doors to Episerver’s global customer base.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? Managing an entertainment portfolio.

CMS Development 78

CMS Development Industry CMS Marketing & Strategy Multi-Channel 78

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. The DXP Myths You Should Steer Clear From.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Resources for learning more about CMS.

Digital Asset Management 90

Digital Asset Management Enterprise Management CMS Development Work Management 90

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 129

Enterprise Management Digital Asset Management Optimization CMS Development 129

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 114

Enterprise Management Digital Asset Management CMS Development Optimization 114

Valasys

JANUARY 14, 2020

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Convert

MARCH 21, 2023

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. Think of weather maps and population density maps.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

OCTOBER 27, 2021

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. Every test you run helps you to learn more and improve, or to avoid potential failures. You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

chiefmartech

SEPTEMBER 29, 2019

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . or higher. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Enterprise Business. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Mid-Sized Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52