Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. Who would really want to link to a corporate website? What do people like to link to? White papers? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Would love to do it after work, but I'll be writing press releases until the wee hours. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140