Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 151

Blogger Outreach Process Advertising Agencies 151

Biznology

JULY 17, 2018

However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. How has that compared to when you, or someone you know, has hired a bonded professional moving service? 250 is the Cellar for Creator Compensation. Something like that?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Convince & Convert

APRIL 28, 2010

Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. Tim’s Path to Becoming CMO of Ahrefs. Blake Emal: That is a rapid ascent to being CMO of Ahrefs.

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. Surprised to see my name is in that Klout chart!

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

NOVEMBER 2, 2010

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But there is no such thing. He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40