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How are business blogs making out?

Anything Goes Marketing

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. As we see, the succesful blogs are those that tell stories such as those by GM and Sun.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). eMarketer ). Social Media Today ).

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10 Free Tools Every Business Blogger Should Bookmark

Hubspot

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. BUY NOW !".

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

However, just over a third of marketers view each channel as valuable for lead generation. eMarketer ). eMarketer ). Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, 0.33%, while full banners (468 x 6) generate the lowest at 0.04%.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). Business Insider ). million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media?