Launch Marketing

FEBRUARY 7, 2024

To assess your position or the position of competitors in the market, the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one strategy that helps identify action items. These include the basic demographic, firmographic, behavioral and psychographic characteristics. Here are some questions to get you started.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing Planning 114

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. In general terms, we can break the benefits of marketing intelligence down into a knowledge trident that involves self-discovery, market understanding, and customer understanding.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

accelerate agency

FEBRUARY 17, 2023

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Many SaaS companies entice new or lapsed customers with freemium versions of their product, or free demos and trials.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Many SaaS companies entice new or lapsed customers with freemium versions of their product, or free demos and trials.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

The idea is to establish your brand as a trusted thought leader in your niche, so keep them engaged with helpful insights—not just tips on how to maximize your product, but with blogs and webinars on wider industry topics. Many SaaS companies entice new or lapsed customers with freemium versions of their product, or free demos and trials.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52