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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

As part of the revision process, they often gather feedback from potential readers and trusted advisors. Writers use the feedback to revise and edit their drafts to help ensure the final work will be market-worthy. Consider factors such as demographics, psychographics, and buyer personas to ensure representative feedback.

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How to Sell Services Online

Hubspot

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Check out this post.

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3 Reasons to Know Your Niche Audience

ConvertKit

Do they care enough to not only listen but also use the content as a means to build trust with your brand? Effective email marketing can’t be achieved until you define who your target or niche audience is. Here are a few prompts that can help you discover exactly who you will be marketing your products and services to.

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3 Reasons to Know Your Niche Audience

ConvertKit

Do they care enough to not only listen but also use the content as a means to build trust with your brand? Effective email marketing can’t be achieved until you define who your target or niche audience is. Here are a few prompts that can help you discover exactly who you will be marketing your products and services to.

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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

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7 Tips for Overcoming 1:1 Marketing Challenges

The ABM Agency

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

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What is personalized marketing and how is it used today?

Martech

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.