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Parse.ly
DECEMBER 13, 2021
Content is at the heart of how customers learn about and interact with brands, and having an effective content strategy has never mattered more than it does today. As you prepare your content strategy for 2022, we want to share with you our most valuable resources from the past 12 months. case studies and features.
Sword and the Script | B2B
NOVEMBER 14, 2023
Marketing has to go through those stakeholders to get a conversation with customers – but those stakeholders are disincentivized to oblige – because they want to save those chips to help them close a deal and earn a commission. A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers.
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Outgrow
JANUARY 26, 2021
For instance this year, smart marketers realized the time had come to start thinking about a more targeted approach to outreach. It’s just smart, targeted marketing. ABM strategies are based on creating relationships with the accounts that you actually want in your customer base. And that’s exactly what ABM is.
Marketing Insider Group
JULY 1, 2020
This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Content goes far beyond blog posts.
Content Standard
AUGUST 26, 2015
As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Interactive Stories.
Full Circle Insights
AUGUST 16, 2021
But when our interests as a business align with community interests, we can take action that benefits everyone, and with a thoughtful approach, that can be a beautiful thing. A program that leverages their skills can channel employees’ good intentions in a positive direction and help the larger community at the same time. Case Studies.
Full Circle Insights
JULY 20, 2021
It could be that the uneven impact of the pandemic, which hit communities of color especially hard, is also a factor. More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. Case Studies. Optimizing Marketing Outcomes Over Time.
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