Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. Technology is really the key to making your Marketing and Sales efforts more effective across the Waterfall,” writes Peter Isaacson, Chief Marketing Officer at Demandbase, in MarTech Today. Intelligent Virtual Assistants: The AI-Driven Solution.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

DemandBase

MAY 15, 2020

Declining B2C advertising budgets may be the reality on the whole, but there’s one segment near and dear to my heart that’s absent from the headlines: business to business (or B2B). To start, the dynamics of how companies allocate budget to target consumers (B2C) versus businesses (B2B) are entirely different. How can this be?

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Top Rank Marketing

NOVEMBER 15, 2023

The post 12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts appeared first on B2B Marketing Blog - TopRank®. LinkedIn will face increased API access demands, especially as other platforms limit data. Get started now and explore our all-new 2023 B2B Influencer Marketing Report. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

JUNE 17, 2014

” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog. The Myth of the Infinite Selling Universe by DemandBase. ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

KEO Marketing

NOVEMBER 1, 2016

For example, Demandbase, a targeting and personalization platform for business-to-business (B2B) companies, launched a campaign to help B2B marketers make the right content technology investment. Digital media marketing is popular because it is effective.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Media Planning 48