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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Familiarize yourself with tools like CRM systems (e.g.,

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Filter by key demographic information: Demographic information is a great place to start when segmenting your lists. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events. Key demographics for segmentation: Geography: Addressed above.