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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. However, it is far more difficult for brands to engage and connect with emerging customer segments and demographic groups.

Business 346
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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. List of Top-Rated Event Registration Products. Let’s start with the basics of tech event management. Event management is teamwork. Event goals.

Insiders

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Diving into Digital Transformation

Kaon

Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare). From Product Sellers to Interactive Storytellers. The application also includes several interactive stories that walk users through some of Cisco’s more complex, ethereal service products.

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Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines. The product page on your website. Your launch campaign is set.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). We’ve been on the promoted products beta since, geez, probably since the fall or maybe late summer of last year. Listen Now.

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What is personalized marketing and how is it used today?

Martech

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. Product recommendations. Personalization encompasses much more. Shutterfly.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. Well over half of firms (57%) are planning to tackle this need with additional training or by engaging an outside resource. Segmenting your database for better targeting and more personalization.