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ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. That’s a big improvement.
Marketing Interactions
APRIL 14, 2019
Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. An easy example is to look at the information you’re sharing in terms of depth. This is where nuance comes in.
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Adobe Experience Cloud Blog
JANUARY 3, 2014
Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that.
Adobe Experience Cloud Blog
JANUARY 3, 2014
Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that.
Engagio
DECEMBER 17, 2020
In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. And with the advent of Sales automation tools, reps could start blasting prospects en masse. Not only that, but you also risk damaging your brand long term. Chances are this isn’t the first time you’ve heard this.
Adobe Experience Cloud Blog
APRIL 22, 2019
Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). Today, firms that can build deep, long-term relationships with their target audiences—and deliver truly meaningful experiences—will rise above the competition. 2) Facilitate Communication.
NetLine
AUGUST 2, 2023
3… 2… 1… Blast off! Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization. Create valuable training materials and promote your courses to reach the right audience. Image caption: Take your B2B lead generation to the moon!
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