ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Does that figure depend on the type of solution? Does the complexity of the solution change things? Of course, that’s still nowhere near what a sales person would consider a lead. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Marketing automation is the foundational solution in the Martech stack for many B2B marketers.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication. 3) Build Trust. 5) Prove ROI.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Create valuable training materials and promote your courses to reach the right audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

EveryoneSocial

JANUARY 30, 2018

Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” The reason is simple: traditional channels such as email and phone are becoming less and less effective, a trend that is not going to reverse course. Point solutions will continue to be chosen over all-in-one platforms.

Work Management 67

Work Management Marketing Management Mobile Advertising Vendors 67

Lead Liaison

MARCH 7, 2018

So the topics that we are presenting are the actual solution that each company uses to drive our own business and revenues to use in real life and it works. We actually have three-day training courses on marketing automation and software platforms like this. Administrate is a Lead Liaison customer in addition to being partner.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48