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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

Marketing automation tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. B2B Marketing Academy co-founder Peg Miller has some guidance. B2B Marketing Academy co-founder Peg Miller has some guidance.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? United States License. United States License.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. but you should also look into whether the sending of the email itself was done correctly. United States License. United States License. United States License.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. How does marketing automation system fit into the overall ecosystem?

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Marketing Automation: Lessons from 4 case studies

markempa

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. In this case study, Managed Maintenance Inc.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

If you sell sales training services, recommend a product like HubSpot’s free email tracking tool. Have you ever dreamed of having an industry conference at a ski resort? Someone in your organization had told them conference room booking is a real challenge. Offer help. Hey [Prospect], Was browsing through LinkedIn.

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