Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Oktopost

JULY 29, 2021

Executed manually or automated (in part or in whole), lead nurturing campaigns aim to reconnect and re-inspire leads who have engaged with your business by: Visiting your website. Taking part in a conference or event. Another powerful method is to set up your website to utilize attribution-based personalization software.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Martech

OCTOBER 28, 2022

A demand generation makeover is required because business relationships and buyer-solutions alignment are not working when a demand transaction, automation or quantity approach is applied. Also contributing to the demand challenge is marketing automation. To hit marketing qualified lead (MQL) quotas.

Lead Ranking 121

Lead Ranking Marketing Qualified Leads Demand Marketing Analytics Tools 121

Lead Liaison

MARCH 7, 2018

So there are a lot of steps to manage when coordinating a webinar. Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. How does marketing automation system fit into the overall ecosystem?

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

chiefmartech

APRIL 19, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. Account-based marketing (ABM) at its core is laser-focused B2B marketing. Think about it: at the core of every best-in-class B2B #MarTech stack are four components: Customer relationship management (CRM). Marketing automation.

Account Based Marketing 43

Account Based Marketing Marketing Management Marketing Automation Services Ideal Customer Profiles 43

Terminus

MAY 2, 2017

And especially it’s going to be really hard to follow Rob [Bernshteyn, CEO of Coupa Software]. It’s not… The marketing automation space… I cannot… Let me go back real quick, like 15 years. So email marketing was the hottest thing. ” And that’s where marketing automation was born.

Account Based Marketing 50

Account Based Marketing ABM Enterprise Management Video Marketing 50

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145