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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. I wanted to create a theme we could tie things around to effectively tell our story and then use those best practices for future ones,” Becky said. Increasing Trade Show Booth Engagement 400% with Award-Winning Application.

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3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey.

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What customers want from their mobile marketing experience

Kaon

Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals.

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How Marketing Can Help Companies Thrive in Challenging Economic Times

Kaon

This article was originally published by MarketingProfs , May 18, 2020. Executive/customer briefing centers are offline because of customer travel restrictions. The only way to deliver an experience that is as effective is to use digital interactive applications that customers can drive themselves. Survive or Thrive?

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Marketing In 2016–And Beyond–Will Be All About Value

Kaon

In a recent CMO.com article , Marcelo Prado, Chief Marketing Officer of GE’s Measurement and Control business, described how important it is to tell the right story about how a company’s products solve customers’ problems. Savvy marketers will need to make the shift from the “what” of their products and solutions to the “why.”.