Remove benchmark
article thumbnail

How to Train Your Media Planning AI (The Right Way)

Bionic

If you’re not using the same IDs as others, there’s no way to leverage data outside your organization, nor measure your performance against industry benchmarks. To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

article thumbnail

How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SOLVED: Media Planning for Programmatic Advertising

Bionic

Simply enter your target CPM and Bionic will automatically estimate your total impressions and break it down into a day-by-day plan. Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI.

article thumbnail

How to Define & Measure Social KPIs – Part -1

Valasys

Benchmarking the industry standards and researching about what a specific buyer persona prefers to click-through is a useful practice to maintain a healthy CTR by sticking to the type of content that the prospects prefer. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy.