The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. We saw that last year, and it’s bound to accelerate as marketers now have benchmarks.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100