Barriers Open Rate Outreach Response Rate 
BenchmarkONE
APRIL 21, 2021
Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.
BenchmarkONE
APRIL 21, 2021
Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.
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BenchmarkONE
APRIL 21, 2021
Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.
Vidyard
JUNE 15, 2020
They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ As mentioned above, emails that contain videos earn 3x higher response rates.
Vidyard
JUNE 15, 2020
They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ As mentioned above, sales emails that contain videos earn 3x higher response rates.
The Point
DECEMBER 21, 2021
Direct mail is still an incredibly successful channel: open rates and response rates can be 3X email and other digital media. This presents an opportunity for companies who embrace the trend by providing buyers the information they need, when they need it, with as little friction and as few barriers as possible.
Hubspot
AUGUST 23, 2023
One of your biggest barriers to selling is risk. When works best for you? - [Your Name] The results of this email template speak for themselves: 57% open rate 21% response rate 16 new customers. Their response rates are below 2%. Sending a sales outreach email can be nerve-wracking.
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