Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Creating a successful demand generation plan is not easy.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Problem #2: Limited Marketing Channels.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hinge Marketing

MARCH 28, 2018

These are supplemented by a third factor that identifies whether you are taking a broad or niche market focus. The focus dimension of competitive strategy recognizes that either a cost advantage or a differentiation strategy can be applied to a very broad (unfocused or general) market or a more narrow (niche) market.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92