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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

Faced with marketing budget cuts, what should you do? However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. There were also issues in their sales process.

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How to Find the Best PPC Consultant Services

Directive Agency

With the barrier to entry so low these days, it can be hard to sift through all of them. We’ll also dive into the various strategies and techniques that top advertising consultants employ to maximize your return on investment and achieve your specific marketing goals. What are PPC Consultant Services?

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How to Find the Best PPC Consultant Services

Directive Agency

With the barrier to entry so low these days, it can be hard to sift through all of them. We’ll also dive into the various strategies and techniques that top advertising consultants employ to maximize your return on investment and achieve your specific marketing goals. What are PPC Consultant Services?

PPC 52
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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. “PPC is dead.”. PPC is dying.”. Intent rules all.

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Competitive Advantage in a Commoditized Industry

Moz

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? It's enough to make any search expert feel like it's impossible to win. Barriers to competitive advantage. SEO is dead.”