Remove Barriers Remove Distribution Remove Loyalty Remove Segmentation
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Social media personalization: The opportunity and risks to consider

Sprout Social

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Instead, target a specific segment, campaign, or channel first. That’s just the start.

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Why Media Companies Need Real-Time Content Analysis

Parse.ly

Improving article distribution. Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage. Or feature the article in an email newsletter segmented to your millennial readers. Real-time data.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Are you aiming to kick off your loyalty-based rewards program? Take an example of Eddie Bauer’s welcome email to new members of their loyalty program: Source. Customers have highly unique and specific needs now, making it difficult to segment them into traditional target market buckets. Create Fully Automated Welcome Programs.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Helping customers build their own fortunes while filling their own coffers, the bank builds trust, loyalty, and revenue with helpful content at a fraction of what they would pay a major ad agency. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. It’s a win-win situation.

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Consumer Behavior Matters More Than Sales Trends

Martech Advisor

Conversely, she also shows how gaining real-time insights into consumer purchasing and behavior can help CPG brands identify missed segments that could lead them to robust growth rather than stagnation -- or worse, losing market share. Their expectations evolve rapidly in this new age, and their loyalties lie with brands that can keep up.

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Find & accelerate your marketing advantages to grow much faster

MKT1

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators.