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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact.

Marketo 120
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Why Smartphones Matter

Customer Experience Matrix

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.

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Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

These disparate databases are daunting not only because of the tedious manual tasks they create, but because they’re also a barrier to the monetization of your digital audience. Despite the challenge this presents, the opportunity here is HUGE if you can wrangle together a system that combines these silos into one unified database.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

As you can see, there are several significant barriers to entry when it comes to sound B2B sales lead generation. You can use this information to improve your pitch, build even more customized exchanges, and score conversions. Using Database Marketing to Drive B2B Lead Generation. Lead Generation Strategies to Remember.