Convert

NOVEMBER 8, 2022

Your website and apps offer an opportunity to learn about your customers. Pay less per acquisition by improving conversion/sales rates. Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. Barriers can be related to cost, risk, urgency, quality, etc.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Content Standard

APRIL 19, 2024

Eighty-seven percent of marketers say video marketing has directly increased sales, and short-form video offers the highest ROI of any social media content type with videos that are 30 to 60 seconds seeing the most success. A high CTR suggests your content is not only engaging but also effectively directing users towards your desired action.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Moz

DECEMBER 14, 2020

Evolving and finding opportunities. There is something to be said about caution, but testing and learning shouldn’t be a risk — it’s an opportunity. It’s a fantastic testing ground that is often more controlled, and in which it’s easier to identify new, successful opportunities. What worked last year might not work now.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Single Grain

SEPTEMBER 13, 2019

Landing pages with video are 53% more likely to rank on page one of the SERPs. The home page, landing pages and blog posts are all fair game for video enhancement, and can increase conversions, help with SEO and send stronger brand messaging. Get A Free Consultation. Branded Website.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Convert

JULY 28, 2022

In freemium models, this metric is discrete – does the free user pass the barrier to become a paid user or not? This is a holistic metric that seeks not only to optimize for the sale, but also the second and third sale. Whether that’s from the ad to the landing page or from the landing page to the request a demo page.

Webinar Metrics 59

Webinar Metrics Lead Ranking Click Rate Correlation 59

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Video for Sales Statistics 1.1 Embrace New Opportunities to Connect with Clients 1.3 Where to Use Video in the Sales Cycle 4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. These videos can also be used by your sales and service teams as they work with customers. Behind a landing page form? Explainer Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Video for Sales Statistics 1.1 Embrace New Opportunities to Connect with Clients 1.3 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Sprout Social

OCTOBER 17, 2016

Having a more targeted audience will improve your CTR and ultimately drive down your costs. Uses images and videos to keep the page visually appealing. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation. Other companies use it as a branding platform.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

NOVEMBER 28, 2023

Herein lies the opportunity. It still has immense potential for businesses, offering opportunities to reach consumers with more engaging experiences than traditional digital marketing methods can provide. can be leveraged to build SEO-optimized site pages in a fraction of the time it would take to build them normally.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126