ClickZ

DECEMBER 2, 2020

If each team is doing its own thing using incompatible tools and executing disjointed strategies, then operational gaps widen, and corporate dysfunction follows. Technology such as Sales Engagement Platforms (SEPs) can help to bridge operations and build alignment. SEPs are not meant to replace CRMs and Marketing Automation software.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Planning 97

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. Marketing operations uses these elements to write crackling sharp rhetoric. One, they see a very particular niche — functional, vertical, novel, etc. The call to better integrate martech is being heard.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. He coined the term ‘subscription economy’ and by 2018 was predicting that subscriptions would soon be the defacto operating model for the vast majority of businesses.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

BenchmarkONE

DECEMBER 8, 2021

What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. When a brand has a seamless feedback loop in their online customer flows (meaning they’re removing as many barriers-to-purchase as possible), it helps retain customers better in the long run.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Salesforce Marketing Cloud

AUGUST 23, 2022

Insurance technology is the driving force for innovation in an industry with a reputation for loving paperwork – a barrier to reaching customers who are digital natives and impatient with anything that isn’t instantaneous. Pacific Life Chief Operating Officer Adrian Griggs. Why is insurtech important?

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

PathFactory

SEPTEMBER 15, 2021

Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself. Traditional martech stacks emphasize channel performance and visitor volume over content engagement.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

chiefmartech

MARCH 31, 2017

To make matters worse, by working in several different countries, we were facing different cultural contexts, different types of influencers and, in many cases, also linguistic barriers. Enter “MarDev” — the application of DevOps to both marketing operations and technology. We looked at some influencer platform vendors.

Work Management 40

Work Management Marketing Management Budget Programs Planning 40